Lapsed donors are individuals who have previously donated to your organization, but for some reason, they have stopped giving.
Discovering who your lapsed donors are is useful to increase your fundraising efforts. Once you know who they are, you can reach out to them to see if they'd like to donate again. Since they've donated in the past, they're already familiar with your organization, and your outreach should be very different from someone who has never given to you.
Find out who your lapsed donors are by watching this video series in Customer Support.