Transcript of Video
Customer Success Story
Project: Update Brand Presence, Avoid Having a Leaky Bucket of Donors
Solution: Andar e-Community & Andar e-Pledge
Customer: United Way Elgin Middlesex, London, ON
Featuring: Aness Symons, Associate Director, Communications & Donor Experience
One of our key focuses right now is donor retention, because it’s the leaky bucket and we’re hearing it everywhere. People are losing donors right, left and centre. So, we’re really looking at, (a) How do we improve the donor experience? So, from the first time that they click on one of our emails, what they see online – Is it easy? Is it intuitive? Down to what do they like? What are their responses and really tracking that, so that year over year we can keep improving it. And really start to cater our communications and donor experience to the individual.